TIKUVCHILIKDA MARKETINGNI RIVOJLANTIRISH OMILLARI
Keywords:
auditoriyaning noyob ehtiyojlari, raqobat, marketing strategiyalari, iqtisodiy barqarorlik, resurslarning kamayishi.Abstract
Ushbu maqolada tikuvchilik biznesida marketing rivojlanishiga ta'sir qiluvchi omillar muhokama qilinadi. U tikuvchilikda marketingni aniqlashdan va uning sanoatdagi ahamiyatini ta'kidlashdan boshlanadi. Mijozlarning afzalliklari, raqobat, innovatsiyalar va hukumat qoidalari, iqtisodiy omillar va ijtimoiy va madaniy omillar kabi atrof-muhit omillarining roli o'rganiladi. Maqolada tikuvchilikda marketing strategiyasini ishlab chiqishda mijozlarning xohish-istaklarini tushunish, bozor tadqiqotlarini o‘tkazish, raqobatchilarni tahlil qilish, yangi texnologiyalarni o‘zlashtirish, iqtisodiy, ijtimoiy va madaniy omillarni hisobga olish muhimligi ta’kidlangan.
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