THE IMPORTANCE OF BUSINESS TOURISM IN TRAVEL INDUSTRY
Keywords:
business tourism, business travel, corporate meetings, non-corporate meetings, MICE, exhibition, convention, incentive travelAbstract
Business tourism is the provision of facilities and services to the millions of delegates who annually attend meetings, congresses, exhibitions, business events, incentive travel and corporate hospitality. It has grown in international popularity as tourism experts, governmental authorities and scholars have attracted broad exposure over recent decades. This pattern shows how business tourism can play an integral role in developing the whole of tourism. The effect and rewards of conventions, discounts, seminars, fairs and activities on a destination will provide significant opportunities for the economy of a country or region.
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