BIZNES TA'LIMI YANGI BIZNES DAVRINING KALITI SIFATIDA
Ключевые слова:
biznes ta'limi bozori, marketing menejmenti, universitetlarАннотация
Ta'lim xizmatlari bozorida marketing tizimining xususiyatlari orqali qaradi maqola ijtimoiy yo'naltirilgan va marketing boshqarish tizimini modellashtirish uchun yangi vositalar va texnologiyalar mavjudligini nazarda tutadi rivojlantirish hissiy tarkibiy qismi hisoblanadi. Biznes ta'limi bozorida marketingni boshqarishning maqsadi iqtisodiy agentlarning biznes ta'limi xizmatlariga bo'lgan talabini faol shakllantirishdir.
Библиографические ссылки
Kotler, P. & Keller, K. (2012). Marketing Management. 14th Edition, Upper Saddle, New Jersey: Prentice Hall
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Bruhn, M. (2001). Customer focus - the foundation of a successful business. Bucharest: Ed. Economic
Kotler, P. (1997). Marketing management. Analysis, planning, implementation and control. 8th Edition, Bucharest: Teora Publishing
Hanover Research (2014). Trends in Higher Education Marketing, Recruitment, and Technology. [ebook]
Wœraas, A. & Solbakk, M. (2009). Defining the essence of a university: lessons from higher education branding. High Educ, 57(4)
The Exponent (2011). University spends nearly $500,000 in Makers, All campaign. Purdue Exponent. Retrieved 24 June 2016
Woodhouse, K. (2016). University of Oregon drops multimillion-dollar branding campaign. Insidehighered.com. Retrieved 20 September 2016
Mulhere, K. (2016). Survey finds marketing officials pleased with outcomes of branding projects.Insidehighered.com. Retrieved 5 July 2016
