THE EARLY STAGES AND DEVELOPMENT HISTORY OF ADVERTISING IN JAPANx
Keywords:
advertising method, magazines, pamphlet, leaflets, advertising technologies, online advertising, offline advertising, a new era.Abstract
Advertising is information that draws the user's attention to a specific object and motivates him to take action. The primary goal of marketers is to maximize the number of consumers through advertising. Thoughtful advertising is the key to increasing sales and attracting new customers. The art of advertising originated several centuries ago and is developing every year. Well-known international companies increase the demand for their products precisely due to unusual advertising. Japan, which is world famous for its quality and durable products, also makes good use of advertising. This article describes the essence of advertising, types and stages of its development. In addition, there is information about the innovation of advertising in Japan from the beginning to the present day.
References
Web sites
https://www.macromill.com/landing/mail/adtech_survey_20150819.html
http://catalog.lib.kyushu-u.ac.jp
http://kyujin.nihongokyouiku.net
www.znanio.ru
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