“XALQARO MARKETING TUSHUNCHASI VA ROLI”
Ключевые слова:
Xalqaro marketing, mahalliy mahsulot, mijoz, 4”P”, marketing strategiyasi, marketing afzalliklari, marketing muammolari, marketing muammolari yechimlari, xalqarolashtirish, siyosiy maydon.Аннотация
Xalqaro marketing bugungi kunda butun dunyo bo'ylab mijozlarning ehtiyojlariga aylanib qoldi, chunki tashkilotlar bilan aloqa qilish va xizmatlarni almashish va mahsulotlarni boshqa istalgan mamlakatdan minimal xarajat bilan sotib olish va mijozlar tomonida mavjud resurslardan maksimal foyda olish uchun texnologiyalar mavjudligi sababli ko'proq global strategiyalarni amalga oshirish uchun uzoq joylarda iste'molchilarni tushunishga bo'lgan ehtiyoj ortib bormoqda. Kompaniyalar global bozor haqida o'ylar ekan, ular xalqaro bozorlarda o'tkazilganda ichki bozor tadqiqotlari qanday farq qilishini hisobga olishlari kerak.
Библиографические ссылки
Ian Dodson “The Art of Digital Marketing: The Definitive Guide to Creating Strategic” John Wiley & Sons-2015 pp 78-79.
Philip Kotler & Keller, 2005. Marketing Management, 12th edition, - pp12-14
Rakesh Mohan Joshi, 2009. “International Marketing Google Books 2009-pp24-27.
Theodore Levitt (May–June 1983) "The Globalization of Markets", Harvard Business Review: 92-10.
Steven Alter “Information systems The foundation of E- Business. Pearson Education -2015 pp.80-88.
Young, Charles E. (April 2005) Advertising Research Handbook, Ideas in Flight, Seattle, pp2-3.
Websites links:-https://en.wikipedia.org/wiki/ Global marketing, International distribution channels: strategy and management, http://www.allianceexperts.com/en/knowledge/exports/international
