"LINGUISTIC AFFECT: POSITIVE AND NEGATIVE EMOTION WORDS ARE CONTAIOUS, PREDICT LIKABILITY, AND MODERATE POSITIVE AND NEGATIVE AFFECT"
Keywords:
linguistic affect, emotion words, contagion, likability, positive affect, negative affect.Abstract
Language plays a crucial role in human communication, and the words we use can evoke a wide range of emotions in ourselves and others. This scientific article explores the concept of linguistic affect, specifically focusing on the contagious nature of positive and negative emotion words, their predictive power in determining likability, and their ability to moderate positive and negative affect. Through a comprehensive review of existing research and empirical evidence, this article sheds light on the intricate relationship between language and emotions, offering insights into the underlying mechanisms and practical implications for various domains, including psychology, marketing, and social interactions.
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