SOCIAL ADVERTISING CREATED IN UZBEK AND ENGLISH LANGUAGES
Ключевые слова:
advertising, pragmatics, advertising discourse, locutionary act, perlocutionary act, advertising text.Аннотация
Based on the analysis and research factors of this research work, it can be said that advertising that attracts human attention and aims to influence him intensively requires constant change, because any means of influence become obsolete over time. As a result, it loses its previous attractiveness, attractive features, in a word, liveliness, as a result of which the persuasiveness of advertising weakens. It is worth noting that in social advertisements created in Uzbek and English languages, the text of the advertisement is important in the use of linguistic means, and it is characterized by the tendency to use linguistic means to the maximum extent.
Библиографические ссылки
Tarasov YE.F. Rechevoye vozdeystviye // Optimizatsiya rechevogo vozdeystviY. - M.: Nauka, 1990. - S. 7.
Arutyunova N.D. Rechevoy akt // Lingvisticheskiy ensiklopedicheskiy slovar. -M.: Sov. Ensiklopediya, 1990. S. 412.
Mesheryakova.N.V. diss - stilisticheskiye i pragmalingvisticheskiye osobennosti reklamnix tekstov sotsial’noy napravlennosti.moskva 2012. Str.30
Barxudarov JI. S. Yazik i perevod. M.: Mejdunarodniye otnosheniya, 1975.-208s Yagodkina, M.V. Yazik reklami kak sredstvo formirovaniya virtualnoy realnosti: monografiya / M.V. Yagodkina. - Lema, 2007.
Kara-Murza, YE.S. Lingvosemioticheskiye aspekti zakonodatelnoy i deontologicheskoy regulyatsii reklami // Yurislingvistika-9: istina v yazike i prave. Mejvuz. sbornik nauchnix trudov. - Kemerovo, Barnaul, 2008.
Kara-Murza, YE.S. Lingvosemiotika kak kreativnaya lingvodidaktika / Yazik. Chelovek. Informatsionnoye prostranstvo. Materiali regionalnoy nauchnoy konferensii, filologicheskiy f-t Yaroslavskogo gosudarstvennogo pedagogicheskogo universiteta. - Yaroslavl, 2009.
Kara-Murza, YE.S. Reklama: diskurs, funksionalniy stil, janr? // Stereotipnost i tvorchestvo v tekste. - Mejvuz. sb. statey. - Vip. 14. - Perm, 2010.
Shveyser Y. I. Perevod i lingvistika (Gazetno - informatsionniy i voyenno - publitsisticheskiy perevod) M., Voyenizdat, 1973 - 280s. s. 38
Belyanin, A. B. Sotsialnaya reklama kak kommunikativniy resurs upravleniya : dissertatsiya ... kandidata sotsiologicheskix nauk / A. B. Belyanin.- Moskva, 2007. - 72 s.
Lvovskaya E. D Teoreticheskiye problemi perevoda (na materiale ispanskogo yazika). - M.: Visshaya shkola, 1985. – 73 s.
Bektoshev, Otabek. "Ingliz Va O‘zbek Tillaridagi Zoonimik Komponentli Frazeologik Birliklarning Dunyoning Kognitiv Tasviridagi O‘rni." Global Science And Innovations: Central Asia (Sm. V Knigax) 5.9 (2021): 46-49.
Bektashev, Otabek Kodiraliyevich. "Konseptualnaya Informatsiya Kak Protsess Yazikovoy Obrabotki Informatsii V Kognitivnom Lingvistike." Internauka 29 (2019): 31-33.
Bektashev, Otabek Kodiraliyevich. "Aktualnost Izucheniya Glagola S Pozitsiy Kognitivnogo Podxoda." Glavniy Redaktor (2016): 97.
Bektashev, O. K. "Funksionalno-Semanticheskiye I Kognitivniye Xarakteristiki Glagolov, Virajayushix Konsept" Force" V Angliyskom Yazike." Vestnik Moskovskogo Gosudarstvennogo Lingvisticheskogo Universiteta 630 (2011): 22-27.
