TA’LIM MUASSASASIDA REKLAMA FAOLIYATINI VA PRNI TASHKIL ETISHNI BOSHQARISH
Keywords:
Reklama, ta’lim tizimi, yangi texnika-texnologiyalar, reklamaning zamonaviy hayotdagi o’rni, ta’lim sohasidagi reklama, Reklama va PR.Abstract
Ushbu maqolada reklama tashkilotlar xususan, ta’lim, muassasalrida tutgan o’rni va ahamiyatiga alohida to’xtaladi. Shuningdek, ta’lim sohasida reklamaning vazifasi, uning o’ziga hos jihatlari bayon etiladi. Undan tashqari bu kabi muassasalarda PR haqida ma’lumot beriladi.
References
Kotler, P., & Fox, K. F. (1995). Strategic Marketing for Educational Institutions. Prentice Hall.
Maringe, F. (2005). Interrogating the crisis in higher education marketing: The CORD model. International Journal of Educational Management, 19(7), 564-578.
Hemsley-Brown, J., & Oplatka, I. (2006). Universities in a competitive global marketplace: A systematic review of the literature on higher education marketing. International Journal of Public Sector Management, 19(4), 316-338.
Bunzel, D. L. (2007). Universities sell their brands. Journal of Product & Brand Management, 16(2), 152-153.
Cuthbert, R. (2010). Students as customers? Higher Education Review, 42(3), 3-26.
Ivy, J. (2008). A new higher education marketing mix: The 7Ps for MBA marketing. International Journal of Educational Management, 22(4), 288-299.
Sevier, R. A. (1999). Building a Brand That Matters: Helping Colleges and Universities Capitalize on the Four Essential Elements of a Blockbuster Brand. Strategy Publishing.
Nicolescu, L. (2009). Applying marketing to higher education: Scope and limits. Management & Marketing, 4(2), 35-44.
Bush, V. D., Ferrell, O. C., & Thomas, J. L. (1998). Marketing the business school: An exploratory investigation. Journal of Marketing Education, 20(1), 16-23.
Grunig, J. E., & Hunt, T. (1984). Managing Public Relations. Holt, Rinehart, and Winston.
