THE PROSPECTS OF MARKETING STRATEGY SUPPORT IN  HOTEL BUSINESS DEVELOPMENT

Kunnazarova  Orazxan Murat qizi

THE PROSPECTS OF MARKETING STRATEGY SUPPORT IN HOTEL BUSINESS DEVELOPMENT

Authors

Kunnazarova Orazxan Murat qizi Karakalpak State University faculty of Economics 1st year Master student

Keywords:

hotel, marketing strategy, digital platforms, competitive market, effective marketing, hotel business, hotel industry, customer satisfaction

Abstract

The hotel industry is highly competitive, and in order to thrive in this market, it is essential for hotels to have effective marketing strategies that can attract and retain customers. With the rapid advancement of technology and the increasing use of digital platforms, hotels need to adapt their marketing strategies to remain competitive. This thesis examines the prospects of marketing strategy support in hotel business development, exploring the various ways in which marketing strategies can be used to drive growth and profitability in the hotel hotel industry.

THE PROSPECTS OF MARKETING STRATEGY SUPPORT IN HOTEL BUSINESS DEVELOPMENT