THE PROSPECTS OF MARKETING STRATEGY SUPPORT IN HOTEL BUSINESS DEVELOPMENT
Ключевые слова:
hotel, marketing strategy, digital platforms, competitive market, effective marketing, hotel business, hotel industry, customer satisfactionАннотация
The hotel industry is highly competitive, and in order to thrive in this market, it is essential for hotels to have effective marketing strategies that can attract and retain customers. With the rapid advancement of technology and the increasing use of digital platforms, hotels need to adapt their marketing strategies to remain competitive. This thesis examines the prospects of marketing strategy support in hotel business development, exploring the various ways in which marketing strategies can be used to drive growth and profitability in the hotel hotel industry.
